Tuesday, May 12, 2009

Arbitron Downplays Nielsen Threat

Arbitron Inc. (ARB-$20.34) confirmed in its first-quarter earnings report that the defection of key radio broadcasters to Nielsen for diary-based ratings services in certain small to mid-sized markets will adversely impact revenue by about $10 million per year starting in 2010. Will the country’s leading supplier of radio ratings data be able to supplant any additional contract losses in the sticker-diary business and invigorate organic growth with the national rollout of its electronic portable people meter (PPM)?

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Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.

1 comment:

Anonymous said...

Take a look at their balance sheet, time is running out to raise cash with rising corporate interest rates.